Ariat Holiday Rebate Retail Program

Challenge

Develop a full in-store retail graphics program to promote Ariat’s annual holiday mail-in rebate and encourage holiday spending.

Solution

Created a system of graphics to be used at key consumer touchpoints. Altered the design to family together at different sizes and orientations from tear pads and counter cards placed at cash wrap counters, to boot danglers, and dressing room posters.

Category

Format

Counter Cards

Mail-in Rebate Tear Pad

Dressing Room Poster

Shelf Talker

Boot Dangler

Merchandising Directive