Plus 3 Network

Challenge

Brand a new social networking site connecting users with corporate sponsors and causes. The site converts the mileage from user-tracked daily bike rides, runs, and swims into money donated by corporate sponsors to users' charitable causes.

Solution

Designed and developed the brand for Plus 3 Network. Logo emphasizes the connection between three elements—people, causes, and sponsors—by presenting them in a mathematical equation that adds them together. Their sum equals the Plus 3 social network. Worked with the client's web developer to program the website using our concept designs. Designed pocket-sized brochures (handed out at races and triathlons) with custom infographics and icons to inform new users about the company and how to use the website.

Category

Branding

Information Design

Web Design

Format

Identity

Pocket Brochure

Icon Design

Cycling Jersey

Website