Ariat R.E.A.L. Denim In-Store Signage

Challenge

Create a full in-store retail graphics program for the launch of a new Women’s denim line specifically geared towards equestrian riders.

Solution

Designed product signage placed at key consumer touchpoints. Visuals are based of existing product packaging labels and built out to the various signs including nested table graphics, style cards, brand signs, and a training guide for store employees to merchandise fixtures with the appropriate signage and product.

Category

Format

Nested Table Graphics

Style Cards

Capacity Fixture Sign Pack

Training Guide