Hawai'i Nui Brewing

Challenge

Customers of Hawai'i Nui would purchase the wrong type of beer due to confusion from existing colors and branding. Client requested that the new design distinguish different types of beer from one another while referencing the natural beauty of the islands.

Solution

Paired local artist portrayals of natural Hawaiian landscapes with color-coded packaging to bring a distinctive yet coherent look to the company's different products.

Category

Branding

Packaging

Format

Identity

Stationery

Beer Bottle Labels

6-pack Carriers