Catholic Charities CYO – Loaves & Fishes Fund

Challenge

Redesign and rebrand the identity of the Loaves & Fishes Fund in a contemporary and uncomplicated fashion.

Solution

Formed an Ichthus, the Christian symbol for fish, with overlapping wheat stalks. This simplified and straightforward mark also references the biblical loaves and fishes story. The logo was applied to different fundraising event materials. Metallic inks printed on 100% recycled paper were used to dress up the materials and emphasize the gala's formality.

Category

Branding

Format

Identity

Stationery

Brochure